JUNA LYS
BETWEEN “TRAUM”
& TRAUMA
“Jona Lys – Between Dreams and Trauma” redefines the traditional art experience through a dynamic fusion of surrealism and wartime narratives. I conceptualized and executed a comprehensive campaign for this exhibition, seamlessly integrating digital platforms, social media, and print to ensure accessibility and resonance across diverse audiences. The branding of Jona Lys included visually compelling posters, interactive online elements, and thoughtfully designed merchandise, creating a cohesive aesthetic that invited the public into a world of evocative imagery and thought-provoking themes.
This approach mirrors successful large-scale campaigns like those of the Frye Art Museum’s #SocialMedium and the Rijksmuseum’s Operation Night Watch, demonstrating the transformative power of storytelling and audience engagement in making sophisticated concepts accessible to the broader public. By prioritizing clarity and neutrality in the design, the project encouraged individual interpretation while maintaining stylistic integrity and professionalism.
Through innovative strategies, I positioned the Jona Lys exhibition not just as an art event, but as a cultural moment. This work exemplifies my ability to conceptualize and deliver impactful, large-scale public projects that stylistically and thoughtfully bridge the gap between complex themes and their accessible presentation in the real world, fostering engagement across all levels of society.
TRAUM & TRAUMA
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TRAUM & TRAUMA /
For Jona Lys, a conceptual museum exhibition exploring the delicate themes of Dream and Trauma, I designed an impactful and professional campaign to demonstrate my expertise. The project encompassed branding, poster design, and large-scale museum banners, aiming to create a tone of sophistication and intrigue while maintaining sensitivity to the subject matter.
The campaign was crafted to resonate across all layers of society, presenting the wartime themes with modern detachment and professional neutrality. The clarity of the design reflects the gravity and seriousness of the topic, avoiding subjective interpretations while encouraging viewers to form their own impressions. Balancing clear visual hierarchy with emotional resonance, the materials were designed to captivate the audience and highlight the narrative of the exhibition.
This project showcases my expertise in layout design, typography and impactful communication across physical and digital spaces with thoughtful and impactful design solutions.