Design is my method of stillness.
Boisé is the outcome of that pause.
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IMAGEVIDEO /
BOISÉ
A SENSORY IDENTITY FOR THE INTROSPECTIVE MINIMALIST
Boisé is more than a lifestyle label – it’s an invitation to step back, breathe deeply and embrace the quiet elegance of nature. Designed for those who seek both refinement and simplicity, the brand combines natural elements with modern aesthetics to create a sense of calm amidst the chaos of daily life.
I shaped the visual identity, from branding and campaign strategy to hands-on product design. The centerpiece, the Soft Reverie fragrance, speaks to the balance of modern design and organic inspiration, with packaging that mirrors its gentle, nature-infused narrative. Alongside it, a beautifully crafted candle complements the fragrance, inviting sensory retreat.
The campaign extended to a striking suite of social media ads and poster branding, visually marrying sleek design with natural elements. An image video further encapsulates Boisé’s ethos, offering a meditative yet stylish glimpse into a world where serenity and sophistication coexist effortlessly.
COMMERCIAL SPOTS
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COMMERCIAL SPOTS /
STRATEGY
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STRATEGY /
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OVERVIEW
Boisé speaks to a quiet-luxury consumer who seeks design not as spectacle, but as sanctuary. The brand exists in deliberate contrast to hyper-consumption and overstimulation.
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AUDIENCE INSIGHT
Boisé was developed for a clientele who value sensory richness over noise. Design-savvy individuals, likely between 28–45, interested in slow living, wellness, and conscious aesthetics. They're more likely to spend money on fewer, better things – and appreciate design that mirrors their internal calm.
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STRATEGIC APPROACH
Conceptual Positioning: Boisé doesn't scream luxury — it exhales it. The brand was designed to be meditative in tone, but deeply intentional in structure. A space for resonance, not just recognition.
Design Voice: A dialogue between bold form and delicate detailing. The modern sans-serif logotype brings presence; the italic serif tagline adds breath. The acute accent on the 'é' becomes a stylistic exhale — calm, but never flat.
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CAMPAIGN ROLLOUT
Social and OOH materials created as visual mantras — repeating motifs of serenity, space, and seasonal tone.
Hero video conceived as a meditative immersion — a film that breathes rather than sells.
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VISUAL LANGUAGE
Color System:
A modular palette reflecting seasonal scent accords:
Deep forest green + dusty rose → introspective calm
Cream + deep forest green → refined minimalism
Burnt red + cream → earthy warmth
Dusty rose + red → intimate nostalgia
Typography:
Structured modern sans-serif paired with soft italics — embodying the duality of strength and subtlety.
Imagery & Motion:
Close-up textures, soft lighting, ambient visuals — design that invites pause, not performance.
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PRODUCT DESIGN & MATERIALITY
Tactile materials such as sandblasted glass, raw-edge paper, and muted embossing invite the user into ritual.
The candle and fragrance are not siblings — they are partners in a sensory dialogue.
This self-initiated project was a testament to my expertise in creating holistic brand experiences. I conceptualized Boisé, a lifestyle fragrance brand inspired by modern serenity and a return to nature. The work included full-scale branding, product and packaging design for the flagship perfume Soft Reverie, as well as developing visual campaigns across social media ads and out-of-home displays.
The accompanying image video brought the brand essence to life — subtle, stylish, and immersed in natural beauty — showcasing my ability to merge narrative storytelling with impactful design to resonate with a contemporary audience.