COMMERCIAL SPOTS
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COMMERCIAL SPOTS /
BOISÉ
A TOUCH OF MODERN SERENITY.
Boisé is more than a lifestyle label – it’s an invitation to step back, breathe deeply and embrace the quiet elegance of nature. Designed for those who seek both refinement and simplicity, the brand combines natural elements with modern aesthetics to create a sense of calm amidst the chaos of daily life.
I shaped the visual identity, from branding and campaign strategy to hands-on product design. The centerpiece, the Soft Reverie fragrance, speaks to the balance of modern design and organic inspiration, with packaging that mirrors its gentle, nature-infused narrative. Alongside it, a beautifully crafted candle complements the fragrance, inviting sensory retreat.
The campaign extended to a striking suite of social media ads and poster branding, visually marrying sleek design with natural elements. An image video further encapsulates Boisé’s ethos, offering a meditative yet stylish glimpse into a world where serenity and sophistication coexist effortlessly.
IMAGEVIDEO
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IMAGEVIDEO /
This self-initiated project was a testament to my expertise in creating holistic brand experiences. I conceptualized Boisé, a lifestyle fragrance brand inspired by modern serenity and a return to nature. The work included full-scale branding, product and packaging design for the flagship perfume Soft Reverie, as well as developing visual campaigns across social media ads and out-of-home displays.
The accompanying image video brought the brand essence to life — subtle, stylish, and immersed in natural beauty — showcasing my ability to merge narrative storytelling with impactful design to resonate with a contemporary audience.