HI, I’M JENN

A versatile designer with a strong foundation in media design and marketing, driven by curiosity and a sharp eye for the invisible forces shaping society.

My experiences have equipped me to recognize patterns, understand societal structures, and respond creatively to the trends and issues that shape our world.

With a natural knack for forecasting developments and a passion for aesthetics,
I approach every project with fresh ideas and innovative solutions. I thrive on experimentation, blending creativity with strategy to craft work that’s both impactful and visually striking.

NEXT ERA OF DESIGN

/

NEXT ERA OF DESIGN /

Right now, my focus is on AI-driven design and automation – understanding how machine learning and generative tools can enhance creativity rather than replace it. I’m diving deep into AI-assisted workflows, smart design systems and concept development, experimenting with ways to streamline processes while keeping artistic vision at the core.

I’m continuously expanding my expertise in generative AI, automated design tools and strategic implementation, exploring how these innovations shape the future of branding, content creation and visual storytelling.

Staying ahead in this rapidly evolving field means constant learning, testing and refining – and that’s exactly what I’m doing.

SKILLSET

  • Visual Storytelling: Transforming complex ideas into compelling, high-impact designs that captivate audiences and communicate effectively.

    Campaign Leadership: Creating and managing multi-platform campaigns (social media, print, digital, merchandise) with measurable success and engagement.

    Brand Identity Mastery: Developing strategic CI/CD systems that establish, reinforce, and elevate brand recognition and value.

    Typography & Layout: Designing precise, visually striking layouts and sophisticated typographic hierarchies for maximum clarity and aesthetic appeal.

    Packaging Design Innovation: Delivering distinctive, market-ready packaging solutions that enhance product presence and appeal.

    Illustration & Icon Design: Producing detailed, scalable illustrations and intuitive icons that enhance user experience and strengthen brand storytelling.

  • E-commerce Expertise: Driving visibility and conversions with optimized Amazon listings, standout product branding, and engaging online marketplace assets.

    Web Design: Delivering visually compelling, user-friendly websites that align with modern UX/UI standards and digital trends.

    Performance Marketing Assets: Creating data-driven designs for high-performing social media and digital campaigns, ensuring ROI and audience growth.

    Communication Strategy Development: Designing strategic frameworks that resonate with target audiences and align with organizational goals.

    Event & Trade Show Branding: Crafting immersive, cohesive design experiences for high-profile exhibitions, conferences, and corporate events.

  • Design Software Expertise:

    • Adobe Creative Cloud (8+ years)

    • Additional Tools: Canva, CapCut, Figma, Microsoft Office

    Web Development Integration: Proficient in CSS and SQL, bridging the gap between creative design and technical execution.

    AI & Emerging Technology: Leveraging AI-driven tools for generative and predictive design, ensuring competitive, cutting-edge solutions.

    Detail-Oriented Execution: Ensuring pixel-perfect, on-brand designs that consistently exceed client expectations.

  • Creative Leadership: Proven ability to guide multidisciplinary teams, foster collaboration, and deliver innovative solutions for complex creative challenges.

    Client-Centric Collaboration: Trusted partner in aligning creative strategies with business goals, building strong relationships with stakeholders.

    Multilingual Proficiency:

    • German: Native speaker (Full Professional Proficiency).

    • English: Business Fluent (Advanced Professional Proficiency, C1), confidently handling negotiations and high-stakes communication.

    • Russian: Conversational Proficiency (Intermediate, B1), enabling effective cross-cultural collaboration.

    Strategic Problem-Solving: Balancing creative vision with practical execution, consistently delivering results that meet and exceed organizational objectives.

PROFESSIONAL EXPERIENCE

/

PROFESSIONAL EXPERIENCE /

  • adsbe GmbH – Communication Designer

    Performance Marketing Expertise: Designed and strategized high-impact paid social media and OOH campaigns for 30+ brands, driving measurable results. Skilled in crafting tailored advertising strategies that leverage data-driven insights to maximize ROI and achieve client goals.

    Campaign Execution: Delivered precise, performance-focused ad layouts optimized for lead generation and recruiting across multiple industries. Consistently achieved high engagement and conversion rates by aligning creative output with audience preferences and market trends.

    Agency CI/CD: Strengthened internal brand identity through consistent, high-quality design execution and visual storytelling. Developed brand assets and guidelines that reinforce company vision and resonate with both internal and external stakeholders.

    Video and Animation: Proficient in video editing and basic animation techniques, creating dynamic content to enhance campaign effectiveness. Currently expanding expertise in motion design and storytelling to deliver more engaging and impactful visual experiences.

    1:1 Coachings and Team Development: Led personalized one-on-one coaching sessions for new graphic designers, focusing on hands-on guidance, design principles, and best practices. Played a strategic role in improving workflows for upcoming projects by analyzing current processes and implementing innovative solutions. Took ownership of onboarding responsibilities, ensuring seamless integration of new team members by offering structured training and fostering a collaborative work environment. Mentored team members on what makes great design impactful, from aesthetics to functionality, ensuring alignment with brand and campaign goals.

    AI and Innovation: Actively exploring AI applications in creative design and performance marketing, from predictive analytics to generative design tools. Passionate about leveraging cutting-edge technologies to improve efficiency, creativity, and campaign outcomes.

  • Agentur Sender und Empfänger GmbH – Graphic Designer

    Communication Strategy: Developed and implemented CI strategies for agencies and brands.

    Branding Expertise: Designed cohesive Corporate and Visual Identities (CI/CD) tailored to brand narratives.

    Social Media Content Creation: Crafted engaging content for agencies and brand campaigns, driving audience engagement.

    Strategic Design: Blended creativity and strategy to build visually impactful and aligned brand ecosystems.

    Selected Accomplishments

    Madame Tussauds Berlin: Designed event-specific media and press materials, enhancing brand visibility for various high-profile events.

    Filmnächte Dresden: Delivered tailored design assets to support the seasonal campaign of one of Dresden’s most prominent open-air film and music events.

    Hommage Dresden: Designed all visual assets and print materials for a milestone celebration. Oversaw event branding, including conceptualizing and curating bespoke client gifts.

    City Sport Marketing: Spearheaded the creation of a private label brand for a sports retail company. Delivered a full branding suite: CI/CD guidelines, website design, business cards, and strategic social media presence planning.

    Deutsche GigaNetz: Produced dynamic content and visuals for social media channels, elevating online engagement for one of Germany’s top Internet providers.

  • benchmarkets GmbH – Graphic Designer

    Brand Development for Timber Taste: Strengthened the brand’s CI/CD to reflect its unique identity in the market.

    E-commerce Design Expertise: Created labels, packaging, product cards, and listing images tailored for Amazon, ensuring a standout online presence.

    Infographic & Illustration Design: Designed clear and visually appealing infographics and illustrations to enhance product storytelling.

    Photography & Image Optimization: Directed and executed product photography, staging, and retouching to elevate visual appeal and maintain brand consistency.

    Packaging Design: Delivered high-quality packaging solutions that align with Timber Taste’s rustic yet modern aesthetic.

    Selected Accomplishments

    TimberTaste Product Line: Designed a neutral, elegant branding concept for 20+ products on Amazon (spices, oils and vinegars). Delivered consistent packaging, label designs, and supporting materials like recipe cards, flyers, and newsletters.

    Online Store Branding: Created a cohesive visual identity for TimberTaste’s C++ online store, ensuring seamless branding across digital platforms.

    Holiday Gift Sets: Conceptualized and designed festive spice and oil gift sets for the Q4 holiday season, including premium packaging and marketing assets, boosting seasonal appeal and sales.

  • THE SPOT GmbH – Sales Consultant & Social Media Management

    Assistant to CEO: Supported day-to-day operations and strategic tasks to enhance business performance.

    Seasonal Collection Curation: Curated and coordinated fashion collections tailored to seasonal trends and customer preferences.

    Fashion Sales Consultant: Driving sales and fostering customer relationships.

    Content Creation: Managed and produced engaging social media content to elevate brand presence and drive online engagement.

    Window Design: Conceptualized and executed eye-catching window displays to attract foot traffic and showcase seasonal highlights.

Due to signed NDAs, many of my projects cannot be publicly showcased – but each one has shaped the expertise and strategic approach I bring to every design.

EDUCATION

/

EDUCATION /

  • Bachelor of Arts – Technical University Dresden
    Media Research & Sociology

    • Empirical Research Skills: Mastery in social science research methods, including surveys, statistical data analysis, and data evaluation.

    • Media Systems Expertise: Deep understanding of media structures, audience behavior, and communication effects.

    • Sociological Perspective: Ability to analyze societal issues and their reflection in media, including cultural, political, and economic dynamics.

    • Practical Application: Skilled in applying theoretical insights to strategic communication, content production, and public relations.

    • Interdisciplinary Knowledge: Strong foundation in communication science, sociology, and public communication processes.

    • Career Preparedness: Experienced in media analysis, strategy development, and advanced communication frameworks

  • Apprenticeship – paulsberg OHG
    Graphic Design (digital and print)

    • Advanced Image Editing & Optimization: Extensive experience in photo editing, retouching, and image optimization, ensuring professional-grade visuals.

    • Product Photography & Staging: Expert in styling and capturing products to highlight their features and boost marketability.

    • Illustration & Visual Design: Skilled in creating detailed illustrations, infographics, layouts, and custom typography to enhance brand communication.

    • Icon & Packaging Design: Designed icons and packaging that align with brand identity and resonate with target audiences.

    • Campaign Design: Developed impactful merchandise, advertising, and print/digital media campaigns tailored to diverse platforms, including social media.

    • Marketing & Content Production: Created compelling marketing strategies and content that drive engagement and brand growth.

    • Strategic Branding: Developed comprehensive communication concepts, CI/CD systems, and branding solutions that position brands for success.

    • Web Design: Designed and structured user-friendly websites and digital guides, ensuring seamless online experiences.

    • Trade Show & Event Design: Conceptualized and delivered innovative designs for trade shows and events, enhancing brand visibility and engagement.


    Selected Accomplishments

    Karl Mayer (Textile Machines): Crafted a customized and impactful trade show booth for Karl Mayer, one of the leading manufacturers of textile machinery in Germany. The booth was designed for the ITMA exhibition in Singapore, a key industry event for textile machinery, where it attracted significant attention for its innovation and relevance to global trends.

    Müller: Spearheaded the branding and packaging design for the premium “Deluxe” version of Duchesse tampons. This project was for Müller, one of Germany’s largest and most recognized drugstore chains, serving a wide consumer base with their hygiene products.

    Hygiene Oederan: Managed the rebranding efforts for Hygiene Oederan, a leading German manufacturer of hygiene products. My contributions included redesigning their website, creating marketing materials (including flyers), and designing trade show stands aimed at enhancing their employer branding and recruitment efforts. Hygiene Oederan is a key player, supplying a variety of hygiene products to major retail chains, both drugstores and supermarkets.

    Logo Development for TU Dresden (SCS): Designed a new logo for the SCS initiative at TU Dresden, enhancing their visual identity and communication strategy. This involved creating a design that would resonate with their academic and industrial partners.

    “Staged” Design Award Show: Led the complete branding for the “Staged” Design Award show, including banners, flyers, postcards, tickets, and signage. This comprehensive design package also included product design workshops, one of which I won. The project allowed me to manage an event from concept through execution, while providing a creative platform for innovative product designs.

    • A-Levels with focus on Arts

    • Internship – paulsberg OHG
      Graphic & Product Design

      • Image Editing & Optimization: Developed advanced skills in photo editing, retouching, and optimizing visuals for professional use.

      • Product Photography & Staging: Learned to stage and photograph products to highlight their aesthetic and functional qualities.

      • Graphic Design Skills: Gained experience in creating infographics, layouts, and typography to convey ideas effectively and creatively.

      • Agency Operations: Supported the daily workflow of the agency, enhancing my understanding of project management and teamwork.

      • Brand Identity Development: Assisted in creating CI/CD concepts, branding strategies, and logo designs for various projects.

      • Product Ideation & Execution: Collaborated on innovative product ideas, including textile concrete furniture, working closely with product designers to bring concepts to life.

      • Client Gift Design: Conceptualized and executed creative client gifts, including a custom-made calendar for the agency and a recurring New Year’s gift adopted annually.

      • Hands-On Craftsmanship: Gained practical skills in building design products, merging creative design with functional execution.

LET'S GET PERSONAL

/

LET'S GET PERSONAL /

Who would’ve thought – my hobbies are just as varied as my work.
My love for aesthetics doesn’t stop at design; I enjoy curating fashion and interior spaces that feel intentional and personal. I also like to keep moving – last year, I fell in love with road cycling and even held my own in cross-country skiing and on the snowboard. Between yoga, strength training, and training for my first half marathon, I’ve realized that challenging myself physically is just as rewarding as bringing ideas to life.

When I’m not on the move, you’ll probably find me in the kitchen. Cooking and baking are my little superpowers – there’s something incredibly satisfying about creating something delicious from scratch. Experimenting, refining, and making things tangible is what keeps me inspired, whether in design, on a plate, or anywhere in between.

And last year, that creative spark led me to music. I started curating DJ sets purely for the love of sound and the joy of sharing my personality through it. Performing in front of people who connect with my vision has been unexpectedly fulfilling. It’s taught me that mistakes are part of the process, and perfection isn’t what makes something valuable – it’s how it resonates with others.

HAVE A TASTE